In one of the strangest campaigns for a movie ever, John Carter releases the first ten minutes of the film. Why has it been so strange? Disney has released maybe a dozen trailers, tons of posters, and a lot of cross-promotion for an expensive film…and yet, no one has any idea what this movie is about. Great. I hope it does do well though for two reasons. Friday Night Lights‘ graduate Taylor Kitsch is in it, and anything to make people watch Friday Night Lights again is worth it. And John Carter is directed by Andrew Stanton from Finding Nemo and Wall-E. It has to be good, right? Right? Anyway, here are the first ten minutes of the film.